A sporting team in English colours huddles together.

How do you create the right culture to succeed?

By David Gourlay

Systems               Symbols               Behaviour           Leadership

Four simple words, but all of them simply have to be “nailed on” to achieve that winning culture!

Sport is always a trusty analogy when it comes to writing about business culture, so let’s consider the fate of two of Rugby’s powerhouses at the Rugby World Cup. As the fallout from England’s World Cup started, Head Coach Stuart Lancaster made no secret of his attempt to emulate New Zealand and his focus on building the right “culture,” on the premise that if you get things right off the pitch the rest will take care of itself… apparently not!

Most of us have worked in businesses that claim to have a great culture, but somehow something isn’t quite right, whether it’s a frustrating process, an outdated finance system, some annoying bureaucracy, or just a general feeling of disquiet around the office. Or maybe the processes and systems have just had a multi-million pound makeover but the frustration is arising from poor leadership or some dominant behaviours within the organisation that are both unproductive and disruptive.

Either way, you have a problem! How often is there a major investment in creating improved and more efficient systems and processes, without an improved culture magically appearing? And how often can you have great leadership and behaviours that are undermined by poor systems and processes?